Stations Hope Estrella's a 'Star'

摘要

The Spanish-language channel Estrella TV dramatically expands its reach in the coming weeks, as some 17 partner stations join its seven owned stations in airing Estrella programming. Spanish for "star," Estrella's founders fittingly have sky-high hopes for the Liber-man Broadcasting-owned network as it launches on the likes of Belo's KENS San Antonio and Hearst's KOAT Albuquerque. Producing 56 hours of original programming a week, co-founder and executive VP Lenard Liberman doesn't see the competition as Hispanic-focused digital channels like LATV and Mexicanal; he's taking the fight to big dogs Univision and Telemundo.