'Clunkers' Jump-Starts Auto Advertising

摘要

The federal government's so-called "Cash for Clunkers" program has dramatically fueled auto sales across America, and has kicked local TV advertising into gear as well. The initial round of the program, which replaced an estimated 250,000 gas-guzzling automobiles with fuel-efficient new rides, is being labeled a raging success by many. And few are more enthusiastic about Cash for Clunkers than local broadcasters.