Summer Series Searches Yield Mixed Results

摘要

Several syndicators and stations have used the summer, when many series are in repeats and pre-fall competition for viewers is slim, to launch new shows or run tests-and the results are mixed.rnThis summer has seen one national syndication launchh-Debmar-Mercury's Wendy Williams-and two tests-Warner Bros.' clip show Beyond Twisted and Twentieth Television's Divorce Court spinoff Wedlock or Deadlock, both of which ran or are running on select Fox TV stations. Fox and Warner Bros, pulled Beyond Twisted after three weeks of an expected eight-week test. That show, which premiered to dismal ratings, isn't expected to return. Wedlock or Deadlock, however, is surprising Fox and Twentieth enough in its seven-market run that the companies are considering an extension of the test elsewhere.