Nbc Affils Launch Study To Shape 'leno'

摘要

Hoping for unprecedented input into Jay Leno's fall primetime program, the NBC affiliates board has launched an exhaustive research study designed to keep local newscasts from suffering due to the network's decision to move Leno to 10 p.m. A committee that includes Scripps TV Senior VP Brian Lawlor and Post-News-week Stations President/CEO Alan Frank is awaiting results of the survey.rn"NBC has promised the affiliates' input into the structure of the show, and we believe this research will help us represent the key drivers that will best flow a Jay Leno viewer into affiliates' local late news," Lawlor says.rnOf course, how much Leno and NBC will listen is up in the air. An NBC network spokesperson declined to comment.rnAffiliates were split on the idea of Leno taking over the 10 p.m. slot when it was announced in December, many fearing it will never be a ratings smash in a time slot vital for serving up viewers to local late news.