Cablers Bullish As Upfront Talk Heats

摘要

With the upfront selling season quickly approaching and the economy showing no signs of a turnaround, tension is beginning to mount. While it's too early for even the most bombastic prognosticators to start throwing out their best upfront guesses, the chatter has begun about howrnnegotiations will shake out in an economic maelstrom.rn"How big the total marketplace is remains a significant uncertainty heading into the upfront," says John Rash, senior VP and director of media analysis for Campbell Mithun. And the blustering is already beginning from all sides, especially the cable networks.