With more than 400 stations having made the switch to fully digital last month, and the rest scheduled to do so in the coming months, multicasting is expected to grow exponentially, though few stations can report substantial ratings or revenue from these channels. Multicast networks include the vintage program channel RTN, film channels This TV and .2, the Mexico-centric network Mexicanal, and channels like LATV and the new Hola TV that are geared toward young Hispanics. Raycom has signed up for This TV for more than a dozen of its stations. NBC O&Os and other stations air Universal Sports, and NBC is aiming to launch a 24/7 local news and lifestyle channel on WNBC New York's digital tier in the coming months.
展开▼
