Kctv Rewarded By Loyalty Program

摘要

Viewers of KCTV Kansas City not only get the day's weather and The Mentalist sleuth Patrick Jane's latest escapade from the CBS affiliate-some even walk away with movie tickets, a prepaid MasterCard or a Wii game console. KCTV's viewer loyalty program, called "KC Rewards" and counting more than 27,000 members, recently had its first birthday, and KCTV/ KSMO General Manager Kirk Black says it's been a hit in terms of both advertisers and viewers. "These people are loyal," he says of its members. "They tell me, 'I didn't used to watch your station, but now I have to.'"