Media Companies' Social Problem

摘要

If almost everyone agrees on the importance of social media, there is still nothing even approaching a consensus on the best technology to track its usage.rnUnlike TV ratings, which have been supplied by monopoly provider Nielsen and accepted by virtually everyone in the television industry as the currency of the realm for decades, there is no equivalent of Nielsen ratings in the social media world. Not only are there many companies offering services and software to track social media activity; the results of their analysis vary from one platform to the next.