Navigating the New Traffic

摘要

In recent years, television stations, networks and cable channels have single-minded-ly followed a relatively simple road map-cut costs by automating or centralizing operations while building up digital, online, on demand and mobile platforms to create new revenue. But as these multi-platform efforts start to pick up speed, programmers keep running into an unexpected roadblock: The increased complexity of delivering content to all these digital platforms. More manual labor introduced into the trafficking and billing process has slowed a longstanding trend towards more automation.rn"As the business has become more complicated, the processes have become more complicated," notes Robert Furlong, president and CEO of VCI Solutions, which announced last week that it will sell its Orion Business System trafficking and sales operation to WideOrbit. "The industry is really looking for waysrnto get back to a very automated process in all the platforms."