More Splash, Less Cash

摘要

The round of freshman first-run and off-network offerings being introduced to stations this fall exemplify syndication's new paradigm: pre-branded, economically produced shows that can make a splash without costing a fortune.rnThis fall, five first-run shows, three from major distributors, are premier-ing. Both Sony's Nate Berkus and CBS Television Distribution's Swift Justice With Nancy Grace fit that model: Berkus is well known from his days on Oprah, while Grace has a substantial following from her work on CourtTV (now TruTV) and CNN's.HLN (formerly Headline News). Twentieth's major entry Don't Forget the Lyrics!, is known from a primetime run on Fox.