An 'Eye' on Local Media

摘要

CBS television stations is comprised of 16 O&Os representing the largest markets in the country, including New York, Los Angeles and Chicago, and a dozen smaller outlets, including CW affiliates and independents. The stations boosted revenues 31% in the second quarter to $337.9 million, thanks to a vastly improved advertising picture driven by automotive spending, and a sharper local strategy.rnWCBS New York President/General Manager Peter Dunn was named president of the station group in November 2009 and has focused on getting the CBS-owned TV and radio stations to boost each others content offerings and sales in their common markets. CBS is rolling out joint Websites between TV and radio, such as CBSNewYork.com and CBSLosAngeles.com, in markets where it owns both. Dunn spoke with B&C Deputy Editor Michael Malone about what sets the CBS-owned stations, which include KCBS Los Angeles, WBZ Boston and KYW Philadelphia, apart from other groups.