How to Chase Girls

摘要

The CW has stayed relevant and trend-setting by developing a targeted niche for young women and sticking with it, both in its . Programming and its eye-catching marketing. As its ; new season rolls out this week, the man behind the messaging-CW Executive VP of Marketing and Brand Strategy Rick Haskins-spoke with B&C's Andrea Morabito about how he stays ahead of a pop ■ culture curve that never stops moving. An edited transcript of the interview follows.