Mixed Results For Big Willie

摘要

Tribune completed its four-day test run of a talk show featuring Cincinnati radio host Bill Cunningham, temporarily titled Big Willie. In the seven markets in which it aired July 12 tornJuly 15, the show averaged a 1.1 rating/4 share weighted metered market average among households, according to Nielsen Media Research. That's down 35% from its average lead-in of 1.7/5, and down 15% from its July 2009 time period average.