ESPN'S Olympic Tryout Is Golden

摘要

The conventional wisdom within the television sports industry has long been that mighty ESPN will swoop in and money-whip the Olympics away from incumbent NBC Sportsrnwith an outlandish bid along the lines of the budget-mauling, $1.1 billion-per-year price it paid for Monday Night Football.rnThe Comcast-NBC Universal merger, however, has made that less of a sure bet. The pending transaction, not to mention Comcast's interest in building up properties like its Versusrnsports network, has many think-ing that the conjoined corporation may be more of a formidable bidder than a solo NBCU outfit would have been.