Gregorian's Marketing Chants

摘要

Marketing today is much more complex than when Lisa Gregorian began her career. "When we were marketing a program in the early days, we only had one broadrnmessage to push out," she says of industry life in the early 1990s. "Today, it's a dialogue with the fans, and there are multiple versions of the same message. Even when a show is off the air, we are responsible for keeping the conversations about it alive."