Rainbow, NBCU, Others Climb Into Canoe

摘要

Canoe Ventures, the company formed in 2008 to at long last overcome the technical hurdles of interactive advertising, has taken a big step toward that goal, striking deals with four of the industry's top content providers. Discovery Communications, Rainbow Media, NBC Universal and Comcast have signed on to enable Canoes national interactive television (1TV) solutions on their inventory.rnThe companies encompass dozens of channels-including USA Network, Syfy, Bravo, E!, AMC, Sundance Channel, Discovery, TLC and Animal Planet-and account for billions of dollars in advertising spending. "This is a major step forward for advertising," says David Verklin, CEO of Canoe Ventures.