Go Broad or Go Home

摘要

Frazzled broadcast network executives have entered the chest pain-inducing home stretch of picking their fall schedules, and they have very different strategies. But my well-placed molesrnin network war rooms tell me the execs are in fact thinking the exact same thing: "I wish that short, bald guy from B&C would just give me some advice."rnTherefore, understandably feeling bad for those poor folks with their boring jobs andrnminuscule paychecks, I decided to take a few precious moments out of my high-profile, high-paying existence to do a little mitzvah, as we like to say around the old shul. And my message is simple: When picking which of those projects to put on your schedules, go big and go broad, baby.