Epicenter of Media (Saber) Rattling

摘要

The topography of the television business was symbolically mapped out in deciddly hilly San Francisco last week, because everyone involved agrees that there is no smooth ride ahead.rnOn one side of the city, the question of who is en-rntitled to subscription revenue-and how much-was the topic du jour. Not far away, the future, both near- and long-term, of the advertising game was being planned despite the absence of a clear road map.rnCBS Corp. chief Leslie Moonves and Cablevision CEO Jim Dolan were at the Morgan Stanley investor conference talking about retransmission consent, which is a major opportunity or a threat, depending on whom you ask. Meanwhile, at the transfor-rnmation-themed American Association of AdvertisingrnAgencies conference, Madison Avenue was sketching out the beginnings of a new way of buying television as addressable advertising starts to scale.