TV EverywhereIsn't for Everyone

摘要

CALLS FOR ON-DEMAND content on multiple devices keep increasing, but the industry's buzz-heavy TV Everywhere initiative is not everyone's preferred approach to solving the complex questions of multiplatform distribution. To be sure, TV Everywhere offerings have made a major leap forward over the past 12 months, with programmers such as Turner, Fox, ESPN and HBO embracing the idea of making their content available on many devices as part of larger deals with multichannel operators. Yet operators and programmers continue to wrestle with technical difficulties, pricing for TV Everywhere rights, audience measurement, windowing strategies, ad models and a number of other hurdles that have slowed deployments and confused consumers.