The New Technology Of Campaign Coverage

摘要

THE 2012 ELECTIONS may or may not produce those sweeping changes politicians love to promise, but there is little doubt that technology is already bringing far-reaching shifts to the way the campaigns are covered.First and foremost, this will be the first presidential election where tablets, social media, apps and smart phones are firmly a part of the mainstream, with Nielsenpredicting that half of all American adults are expected to have a smart phone by the end of the year, and Forrester projecting that U.S. tablet users will pass the 50 million mark in 2012."We feel 2012 will be the social network-tablet elections," notes Lou Ferrara, VP and managing editor for interactive and social media at the Associated Press.