Mike Hopkins: Web Revenue Wrangler

摘要

AFTER YEARS OF STRUGGLING to find business models for the delivery of TV programming online, broadcasters will bemm Jmm taking a close look at Fox's recent decision to change the online availability of its new episodes. Under the new strategy that went into place on Aug. 15, next-day access to online viewing of new episodes—which had been free at Fox.com and Hulu.com—is now controlled by either a paywall at Hulu Plus or an authentication scheme for subscribers of multichannel providers that have cut a TV Everywhere deal with Fox. Viewers otherwise have to wait eight days after a premiere to watch online.