WHEN YOU'RE WORKING in the technology category, odds are its most avid customers are going to be heavy users of new and digital media. That's one reason why Matt Rayner is a good fit for his new role at Starcom Media Vest Group as global lead on the Samsung account. Before joining SMG, Rayner founded a company that created branded apps. And earlier in his career, he worked on the Samsung account at Cheil in the Far East.
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机译：当您在技术类别中工作时，最热衷的客户很可能将是新媒体和数字媒体的大量用户。这就是马特·雷纳（Matt Rayner）非常适合担任Starcom Media Vest Group三星帐户全球主管的新角色的原因之一。加入SMG之前，Rayner创立了一家创建品牌应用程序的公司。在他职业生涯的早期，他在远东的Cheil从事三星账户业务。
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