New sponsor toyota can't get enough of Warehouse 13. Not only is the automaker integrating vehicles into the Syfy series, but it's also going to have one of its models featured in a series of comic-book themed Webisodes that will help promote the show's third-season premiere online. Advertisers like Toyota are looking for ways to get more bang for their marketing bucks, and integrations into programming-making a sponsorship TiVo-proof-and going multiplatform to reinforce your message are two of the more popular ways to extend a sponsorship deal.
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