The B&C 2011 Next Wave Of Leaders

摘要

With the pendulum between economic optimism and pessimism swinging all too freely nowadays, it is incumbent upon the best of the industry to approach the days ahead with imagination and innovation. There are plenty of great new ideas; the challenge now is to put them into action and spread the word. The current crop of executives on our annual list of future leaders is incredibly knowledgeable about how best to meet that challenge. These industry leaders of today-and more importantly, tomorrow-are already spearheading the charge: by bringing appealing messages to all platforms, seeking and finding competitive advantages in technology and revenue generation, understanding the power of persistence in branding and sales, and using both subtle and direct techniques to make the Web work for them. 'B&C is happy to recognize so high a level of versatility, which is a great advantage no matter which way things swing.