Privacy Pleas: D.C. Gets Moving

摘要

CABLE OPERATORS, children's and teen-targeted Websites and others are facing new prohibitions on aiming their ads at online surfers. Two new bills pushed by Democrats have been introduced that could take a bite out of the burgeoning behavioral ad industry online, including one that would effectively prevent behavioral targeting of ads to kids and even teens. Meantime, Republicans are seeking support for a privacy bill introduced last month that would not implement do not track, would define protected information narrowly and would not put the FTC in charge of enforcing voluntary guidelines.