WHAT'S WORKING IN ATLANTA

摘要

John Deushane, who stepped in at WXIA in June, has emerged as something of a marketing "Wiz." He knew he was taking over a distant third-place station, and has set about trying to get the NBC affiliate noticed in and around Atlanta. That includes the station's trademark "Wizometer," the two-story inflatable weather prop that gets its name from WXlA's Weather Information Zone (WIZ).