Ad Agency Confab Leaves TV on Pause

摘要

The American Association Of Advertising Agencies conference in Austin, Texas, last week kicked off with a tape of the commercials that aired during the Super Bowl. But there was relatively little talk about TV again until three cable network presidents took the stage late Wednesday morning. And by that time, many attendees had already headed out of town. The Four As called its conference "Transformation 2011," and dealing with both the opportunities and challenges that digital technology creates is important to both the agency business and the marketing community.