WHAT'S WORKING IN GRAND RAPIDS-KALAMAZOO-BATTLE CREEK

摘要

As western Michigan gets more wired up, its TV stations do too. wzzm last fall expanded its reach with the launch of 20 community Websites. "My Town News" provides hyperlo-cal content-and advertising-to residents of various neighborhoods. "We had certain content and revenue goals in mind, and we've reached them," says Janet Mason, WZZM president/general manager. The Gannett station is also relaunching WZZMTV.com and its mobile site in February.