Dish Seeing Results From Marketing Spend

摘要

Dish Network's top Hispanic-segment marketer said the satellite-TV provider sees the value of its relatively large marketing expenditures in a very direct, measurable way: net subscriber growth. Marketing VP Alfredo Rodriguez, in an interview with Multichannel News contributing editor Laura Martinez during B&C/ Multichannel News' Hispanic Television Summit, said Dish Latino, the mix of Spanish- and English-language channels that is advertised as starting at $22.95 per month, is tops in the satellite-TV segment and has grown "substantially in double-digits, both in our sales and in our budgets."