WHAT'S WORKING IN GREENVILLE-NEW BERN-WASHINGTON

摘要

The TV ratings race has tightened up in coastal North Carolina, but WITN enjoys a wide margin of victory online. WITN.com is on pace to do 100 million page views in 2012, according to Quantcast; Chris Mossman, WITN vice president and general manager, says that is tops among all media sites in the market. "We're one of the smallest markets to get [100 million] page views," Mossman adds. Notably, around 55% of the views come from mobile devices. The digital tipping point, Mossman says, happened around five months ago. The key to strong Web numbers, he says, is constantly breaking news online; 95 to 98 of the top 100 WITN stories in September saw first light on the Web. The next mission: Fully monetizing digital. "Our story is the same as everybody else's," says Mossman. "We do very well [on the Web], but we're not doing enough."