This fall, political incumbents and challengers won't be the only ones facing a referendum on their future. Broadcast news organizations will be offering unprecedented levels of election coverage on digital platforms as part of their battle to show that traditional media hasn't lost touch with the average viewer. That fight makes Joe Ruffolo's moves to dramatically expand ABC News' digital operations particularly noteworthy both as a tactic for increasing ABC's overall audience and as a test case in digital news strategies.
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