No Stopping Till Everyone 'Likes' Katie

摘要

When It Comes to digital platforms, Disney-ABC's new syndicated talk show, Katie, has its bases well-covered. Everything starts at KatieCouric.com, where the show's on-air and digital content branches out across the social media landscape. Katie's digital team is focusing first on Facebook and Twitter, but Couric, formerly anchor of the CBS Evening News and NBC's Today show, also already has a strong presence on new social media platforms such as Pinter-est and Instagram. Couric's online presence is being used both to promote her new talk show, which launches Sept. 10 on TV stations across the country, and to connect and engage with viewers once they start watching.