Feasting on the Competition

摘要

When your lead in a market is so large, where does a station look for competition? Answer: Across the rest of the country. WNEP, described by a Wilkes-Barre/ Scranton, Pa., market watcher as one of the half-dozen "800-pound gorillas" around the nation, finished the May sweeps with no fewer than seven of the No. 1 local newscasts in adults 25-54 in the nation's top 100 markets, says Chuck Morgan, WNEP president and general manager; the station also posted three more at No. 2.