WHAT'S WORKING IN DENVER

摘要

Denver is batty for the Broncos, and that's not limited to the English-language audience. Entravision's KCEC airs a Saturday-night Broncos highlights show, Primero YDiez (First and Ten) Broncos, while its sister FM and AM radio outlets broadcast the games. Futbol means something else in the Hispanic community, but plenty dig football as well. Don Daboub, Entravision Denver station manager, says he sees loads of Broncos jerseys at Hispanic events, such as Entravision's massive Fiestas Patrias coming up in September, where almost 100,000 people are expected to celebrate Mexico's independence.