Sponsors Get the Joke at TBS Festival

摘要

Tbs calls its annual Chicago comedy festival Just for Laughs, but it's for sponsors too. State Farm is the presenting sponsor of the festival, which starts June 12. Also signed on are M&M's candies, KFC, MillerCoors and Icelandic Water. "Just for Laughs is a great platform," says Dennis Adamovich, senior VP of brand and digital activation/general manager of festivals for TCM, TBS and TNT. "We take our advertisers on-air and articulate them in the Chicago market along with our festival." For state Farm, TBS will have street teams out and about in the city encouraging people to "Get to a Better State," through free pedicab rides, portable charging stations for electronic devices, ticket giveaways and seat upgrades. M&M's and KFC will get sampling and signage, while MillerCoors brands will be available in green rooms, giving celebrities access to them.