Wvue sees Bounce TV more as part of a duopoly than its multicast channel. The station signed on last September to air Bounce TV, and Joe Cook, WVUE president/GM says the new African-American network, which at times gets 2 and 3 household ratings, routinely beats New Orleans' independent stations, despite no satellite carriage. "We see it as a very strong second station," says Cook. (See related story on Bounce, page 44). Movies and Soul Train on Bounce do particularly well.
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