Scripps Viewer Spending Claims Are on the Money

摘要

Scripps networks International has news for advertisers this spring. In past years the company, which specializes in building lifestyle networks such as HGTY DIY (Do It Yourself) Network, Food Network, Cooking Channel and Travel Channel, has pitched the idea that advertising to its highly engaged, high-income audiences would surely result in sales. Now, Scripps says it has proof that its networks make cash registers ring.