Livin' the Lifestyle Makes Network Cash Registers Ring

摘要

There's something about the lifestyle programming at Scripps Networks Interactive that appeals to Steve Gigliotti, a veteran ad sales executive who's worked in both cable and broadcast. For Gigliotti, president of national ad sales and marketing at Scripps Networks, a bounty that includes Food Network, HGTV and Travel Channel gives the company what amounts to "a marketplace of our own," populated by advertisers in those categories-food, home, travel-that spend all, or nearly all, of their TV advertising dollars with Scripps.