Christine Merrifield

摘要

When Donna Speciale left the agency business to join Turner Broadcasting at the beginning of the year, Christine Merrifield was promoted to be the head buyer at Media Vest, which represents giant clients including Walmart, Coca-Cola and Kraft. The move made Merrifield a power player just as the industry gears up for another upfront. While the two executives have different personalities-Speciale speaks more freely in dealing with the networks-sales executives expect the transition to be seamless.