Advanced Ad Deployments Accelerate

摘要

Advanced advertising has long been regarded as the industry's version of a cure for a dreaded disease: something coming in the future, after yet a few more years of research and work. But the tide seems to have finally turned. "Pretty much every year since 2004 or 2005 has been described as 'the year of advanced advertising,'" admits Paul Woidke, senior VP/general manager of advanced advertising for NagraOpenTV and chairman of the SCTE's DVS Working Group 5, which has developed key standards for the technology. "What is different now is that it is deployed. The big operators have it out in the field."