Let the Upfront Guessing Games Begin

摘要

How's an 8% price increase in this year's upfront grab you? That's the early prediction by Brian Wieser, the former Magna Global forecaster who's . now an analyst for Pivotal Research Group. The 8%-or high single-digit-increase would be much smaller than last year's double-digit gains but bigger than some other predictions. And while an increase of that magnitude would probably boost the sentiment surrounding stocks of network owners like CBS, Comcast, Disney and News Corp., it probably isn't a good indication of what TV network revenues will look like in the 2012-13 season.