MELINDA WITMER SAYS TWC'S GOAL IS TO BE HISPANIC VIEWERS' CHOICE

摘要

In New York, the local news is delivered in Spanish as well as English. In Los Angeles, fans of the National Basketball Association's Los Angeles Lakers also have that second-language option for game telecasts. Time Warner Cable has long pushed forward in reaching out to Latinos in many ways, including marketing and customer communications, but it was the company's longstanding commitment to programming - particularly the debut of NY 1 Noticias (news) a decade ago and Time Warner Cable Deportes (sports) last year - that earned the No. 2 U.S. MSO the Leadership in Hispanic Television Award, to be presented at the Hispanic Television Summit on Oct. 2. Broadcasting & Cable/Multichannel News contributor Stuart Miller spoke with Time Warner Cable executive vice president and chief video and content officer Melinda Witmer about the MSO's efforts in reaching out to Latinos.