Esquire Flips Page on Network

摘要

After a false start in april, Esquire Network, the joint venture of NBCUniversal and Hearst Corp. will launch on Sept. 23 in an effort to capture that elusive demo-the upscale, well-educated, affluent male.At launch, Esquire Net will be available in 75 million homes (up from 62 million thanks to the 11th-hour decision to re-brand NBCU's Style instead of G4) and serve up original programming including Knife Fight, an underground cooking competition; The Getaway, a celebrity travel show produced by Anthony Bourdain; and Brew Dogs, set in America's craft brew scene. There's also a fair amount of acquired content from the net's NBCU brethren: NBC's Parks and Recreation and Late Night With Jimmy Fallon and USA's Psych and Burn Notice.