WHY THE HULU DANCE STOPPED

摘要

During earnings calls, one analyst wanted to know what made 21st Century Fox and Disney decide not to sell Web video hub Hulu. The answer: The potential absence made the corporate hearts grow fonder. Disney "became more and more convinced that there was real strategic value to Hulu and...value from a financial perspective," said CEO Bob Iger. "Partnerships are complicated," said Fox COO Chase Carey. "All the constituencies sort of coalesced around the vision of how to build this in a way that it could be something exciting for content owners." From a cable network perspective, however-offered by Time Warner CFO John Martin, who will be running Turner Broadcasting next year-the Hulu decision "is more about supporting the value of their networks and their programming across platforms than it is particularly about the discrete business of broadband-only delivery at Hulu."