Traffic Systems Strengthen Ties to Automation

摘要

As broadcasters push vendors to make it easier to integrate various systems in their infrastructure, some of the most notable developments have occurred in the area of traffic and billing. In this dynamic sector of the business, vendors are increasingly creating much tighter integrations between traffic and billing systems with both automation and media asset management systems. These integrations are notable because they expand the capabilities of traffic and billing systems in ways that promise to both cut operating costs and increase potential revenue from advertising sales.