THE 2013 BRAND BUILDER AWARDS

摘要

No one would dispute that it's gotten pretty noisy out there. Individual media consumers are acting as their own mini- (or sometimes maxi-) brands, Insta-gramming and tweeting and kicking up all manner of digital dust. That, plus the explosion of original programming and digital platforms-many with a novelty idea and war chests to fund a marketing splash-means TV brands have to do a lot more than buy a few ads on the side of a bus. All of which makes our 2013 class of Brand Builders that much more of a celebrated crew. They exemplify a rare combination of original thinking, operational savvy and resourcefulness. The honor-ees-Kevin Beggs of Lionsgate, Jacqueline Hernandez of Tel-emundo Media, David Rone of Time Warner Cable and Vivi Zigler of Shine America-will be acknowledged during Promax BDA, to be held June 18-20 in Los Angeles. Stick with this quartet if you want to see how to get heard amid all the noise.