Local TV Fights Off 'Viral' Infections

摘要

While every savvy station is using social media to spread its message, YouTube and other video platforms can be an enemy as much as an ally. The practice of "video-bombing"-the barging of bystanders, often drunk, into a reporter's live shot-is an unwelcome trend, and the viral nature of these clips can bring the wrong kind of attention to a station. Such incidents-which can rack up millions of views on YouTube-are a news director's worst nightmare, and they only look to get worse in an era when everyone with a smart-phone has the ability to shoot and post the snippets.