PAY TV PROVIDER MARKETING EXECUTIVE

摘要

Alfredo Rodriguez might be relatively new to pay TV, but he is adept at applying a traditional marketing background to the entertainment, media and technology industries. A native of New York, and a child of a Cuban father and a Mexican mother, Rodriguez spent a great part of his career climbing the executive ladder at multinational Philip Morris International, working in Ecuador, Colombia, Mexico and Puerto Rico. He then moved to Molson Coors Brewing, where he led the development and launch of the Coors Light "Cold-Activated" bottle in Puerto Rico.