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WHAT'S WORKING IN GREENVILLE-SPARTANBURG-ASHEVILLE-ANDERSON

机译:格林维尔-斯伯坦伯格-阿什维尔-安德森的工作方式

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WSPA plays up a "7 On Your Side" brand, and Bob Romine, VP and general manager, says there are three major program ming "pillars" to the strategy. Community Watchdog, hosted by Gordon Dill, trains its gimlet eye on business and government. Problem Solver, with Tracy Earley at the helm, helps "the average Joe," as Romine puts it, tackle individual issues such as a customer hit with egregious, and erroneous, hospital bills. Consumer Watch, anchored by Diane Lee, reports on news such as tax tips to avoid an audit and product recalls to help keep viewers safe. A viewer "help line" is in place for station staffers to collect tips.
机译:WSPA发挥了“ 7 On Your Side”的品牌作用,副总裁兼总经理Bob Romine表示,该战略有三个主要的计划目标“支柱”。由戈登·迪尔(Gordon Dill)主持的社区看门狗(Community Watchdog)训练了他们对商业和政府的要求。正如Romine所说,“问题解决者”由Tracy Earley领导,可以帮助“普通的乔”解决个别问题,例如客户因过高且错误的医院账单而遭受打击。由戴安娜·李(Diane Lee)主持的《消费者观察》(Consumer Watch)报道了税务提示等新闻,以避免审核和产品召回,以帮助确保观众的安全。设有查看器“帮助热线”,供车站工作人员收集提示。

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    《Broadcasting & Cable》 |2013年第11期|21-21|共1页
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  • 入库时间 2022-08-17 23:17:03

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