Public TV Lifer Programs A New Direction for PBS

摘要

Hoppe had an opportunity to do just that three days after her promotion, with the Dec. 14 shootings tragedy in Newtown, Conn. PBS pulled together Nova, Frontline, Washington Week and NewsHour and turned around a special that aired a week later. "The work that we [did] around Newtown is a good example of where we're heading," says Hoppe. Hoppe's performance in just a few months has already impressed PBS COO Michael Jones. "Beth has been instrumental in implementing PBS' primetime strategy [and] building on our strengths," Jones says. Building around those strengths and combining related programming is a big initiative for Hoppe, who looked to break PBS from its rigid schedule. One of the things she did was move Nova from its usual Tuesday slot to lead out of Nature and into science programming on Wednesdays. "We've seen tremendous flow between those programs where we keep the audience," Hoppe says.